Pure Glow Beauty
Brand Identity, Packaging Design Concepts
Pure Glow Beauty sought a bold, unapologetic identity to stand out in a crowded beauty market. We crafted a vibrant, flexible brand universe, using striking typography and colours that adapt across packaging, social, and ads while retaining a premium feel.
This dynamic identity ensures that Pure Glow Beauty own the indie skincare space, reflecting their clean, cruelty-free mission. The brand’s loud yet luxurious look ensures it grabs attention both online and on shelves, especailly with intended Millennial and Gen Z audiences.
Work undertaken whilst Design Lead at Our Own Brand





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