Pure Glow Beauty

Brand Identity, Packaging Design Concepts

 

Pure Glow Beauty sought a bold, unapologetic identity to stand out in a crowded beauty market. We crafted a vibrant, flexible brand universe, using striking typography and colours that adapt across packaging, social, and ads while retaining a premium feel.

This dynamic identity ensures that Pure Glow Beauty own the indie skincare space, reflecting their clean, cruelty-free mission. The brand’s loud yet luxurious look ensures it grabs attention both online and on shelves, especailly with  intended Millennial and Gen Z audiences.

Work undertaken whilst Design Lead at Our Own Brand

PGB_Brand_DEV_2024-02-1920×1080
PGB_Brand_DEV_2024-06
PGB_Brand_DEV_2024-07
All_01-1920×1253
Wall-Poster-Mockup-1920×1280

More projects

Planetary ProcessingBrand Identity, Web Design, Print Design

Philip KassanisBrand Identity

pearº ringBrand Identity, Web Design, Print Design

one.networkPrint & Digital Marketing Collateral, Event Signage, Presentation Design, Website Design, Illustration

Studio EsotericaBrand Identity

Our Own BrandBrand Identity, Website Design, Marketing Collateral, Deck Design, Social Media

Orbit BeersWebsite Design

SablonoEvent Collateral, Presentation Design, Brand Refresh Concepts

Lunzer Wine GroupBrand Identity, Website Design

Gul-e by ODSBrand Identity, Web Design

FyreflyBrand Identity

Cell EvolutionBrand Identity, Web Design, Packaging Design

DostiBrand Identity

DNA VRBrand Identity

© AMBER WEERASINGHE 2026