pearº ring
Brand Identity, Web Design, Print Design
pearº approached OOB to create a brand identity for its world-first social experiment—a wearable that signals that single people are available and looking, promoting real-world connections. The challenge was to design a bold yet approachable identity that would resonate with a global audience and convey pearº's purpose of fostering connection IRL.
The brand universe, brought to life through an interactive website and visual storytelling, uses a simple, graphic approach, distilling the concept of the power of attraction. Since launching in 2023, pearº has gained significant traction globally, reshaping dating culture by encouraging authentic, in-person connections.
Work undertaken as freelance a Senior Designer for Our Own Brand.
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