DNA VR
Brand Identity
DNA VR came to OOB seeking a fresh direction for their brand, website, and overall presence—something that would make a bigger impact and align with their future ambitions. When working on the initial concepts, we wanted to focus on the idea of experiencing other worlds or altered realities, and the slight wonkiness of how that feels.
We struck a balance between acid-house-inspired edginess and a premium feel to create an identity that feels both slick and slightly mind-bending. The chosen logo captures players immersed in the VR experience. The end result is a brand that's both sleek and fun, while remaining consistently professional in both visuals and tone.
Work undertaken as freelance Senior Designer for Our Own Brand.
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